The North Face Throws Everything but the Kitchen Sink into Brand Campaign

on . Posted in Marketing

this land coverAlameda, Calif. — The North Face launched a multi-faceted ad campaign that links video, music, charity and real-world stunts to inspire people to go outside and do stuff. The cornerstone of the campaign is a two-minute long video featuring The North Face athletes running, skiing, camping and more, set to a cover of Woody Guthrie’s “This Land is Your Land.” It’s up now on Youtube and will run on various TV channels through November and December.

Eddie Bauer Spreads the Warmth with Coat Drive

on . Posted in Causes

eddie bauer coatSeattle, Wash. — Eddie Bauer will be accepting coat donations in all of its retail and outlet stores, as part of a partnership with One Warm Coat, a national nonprofit agency that provides free coats to people in need. The drive will run from now until Nov. 2, and the brand will be accepting new and gently used coats in all 330 of its locations. People can also make a $5 donation to One Warm Coat by texting COLD to 80100. The charity was founded in 1992 and since then has distributed more than four million coats.

V.F. Corp.’s American Coalition President Moves to Aldo Group

on . Posted in People

Patrik-FriskStratham, N.H. — Patrik Frisk will take on the CEO role at Aldo Group, after three years of overseeing V.F. Corp’s American businesses, including Timberland and The North Face. Frisk had worked in a variety of positions at V.F. Corp before becoming coalition president for the American businesses earlier this year. At Aldo, Frisk will replace the former CEO, Rejean Dionne, who is retiring in November.

Sorel Steps Into Retail

on . Posted in Retail Briefs

SOREL-CaribouNew York CitySorel is trying out its first-ever, self-branded, pop-up store, opening at the end of October in New York City’s Meatpacking District. It won’t entirely stand on its own; it will be right next to parent Columbia Sportswear Co., which is opening a permanent “concept” shop in the same building in November.

Online Retailer to Build Deeper Connection With Local Community

on . Posted in Events

outdoor equipped screen shotWilmington, N.C. — Another online retailer has gone brick-and-mortar, as site Outdoor Equipped plans to open up a physical store in its hometown of Wilmington, N.C. by November. In an article with local newspaper Star News, Outdoor Equipped president Chad Hankinson said that he wanted to become a bigger presence in his local community, particularly when it came to revitalizing the downtown area.