Seattle, Wash. - The women's active apparel brand Moving Comfort recently made public that it will only make and sell sports bras starting in 2015. Brooks Sports, Inc.—which Moving Comfort has been a part of since 2006—decided to implement a different strategy, rather than to have two apparel teams working in parallel. Instead, there will be one apparel team at Brooks while Moving Comfort's team will perfect its sports bras, an area where the brand has a 78 percent market share according to Leisure Trends Group Running RetailTRAK.
Anne Cavassa, vice president of global apparel for Brooks, stated that Moving Comfort's current apparel lines will influence future products from Brooks. Moving Comfort will continue to offer its other apparel items, such as running shorts and yoga pants, through the end of 2014.