Seattle, Wash. — ExOfficio has deepened its partnership with Tim Ferriss, the author of “The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich” by sponsoring his podcast. Ferriss has been wearing and recommending ExOfficio’s Give-N-Go underwear since 2007. Ferriss also endorses a selection of products on ExOfficio’s website.
Alameda, Calif. — The North Face launched a multi-faceted ad campaign that links video, music, charity and real-world stunts to inspire people to go outside and do stuff. The cornerstone of the campaign is a two-minute long video featuring The North Face athletes running, skiing, camping and more, set to a cover of Woody Guthrie’s “This Land is Your Land.” It’s up now on Youtube and will run on various TV channels through November and December.
Washington, D.C. — Overall, 2015 looks to be a good year for outdoor recreation, according to a report from the American Recreation Coalition. Sales and park visitorship were both up across a wide variety of categories, and skiing and fishing were two strong performers for 2014.
Seattle, Wash. — Eddie Bauer will be accepting coat donations in all of its retail and outlet stores, as part of a partnership with One Warm Coat, a national nonprofit agency that provides free coats to people in need. The drive will run from now until Nov. 2, and the brand will be accepting new and gently used coats in all 330 of its locations. People can also make a $5 donation to One Warm Coat by texting COLD to 80100. The charity was founded in 1992 and since then has distributed more than four million coats.
Stratham, N.H. — Patrik Frisk will take on the CEO role at Aldo Group, after three years of overseeing V.F. Corp’s American businesses, including Timberland and The North Face. Frisk had worked in a variety of positions at V.F. Corp before becoming coalition president for the American businesses earlier this year. At Aldo, Frisk will replace the former CEO, Rejean Dionne, who is retiring in November.
New York City — Sorel is trying out its first-ever, self-branded, pop-up store, opening at the end of October in New York City’s Meatpacking District. It won’t entirely stand on its own; it will be right next to parent Columbia Sportswear Co., which is opening a permanent “concept” shop in the same building in November.
Louisville, Colo. — Lafuma America, the parent group of outdoor brands Lafuma, Millet, Eider and Killy will be moving into a new space in Louisville, Colo. by the end of November. The new facility will house all office personnel and a 1,500-square-foot showroom for retail buyers.
Wilmington, N.C. — Another online retailer has gone brick-and-mortar, as site Outdoor Equipped plans to open up a physical store in its hometown of Wilmington, N.C. by November. In an article with local newspaper Star News, Outdoor Equipped president Chad Hankinson said that he wanted to become a bigger presence in his local community, particularly when it came to revitalizing the downtown area.