Kansas City, Kan. — Ritchie Sayner, RMSA Retail Solutions Vice President of Business Development, has released his new book Retail Revelations: Strategies for Improving Sales, Margins and Turnover. Sayner’s book is a compilation of more than 50 articles he has written about the retail industry over the past eight years. Major topics include everything from metric analysis and retail relationships to customer service, inventory control and store operations.
Chattanooga, Tenn. — RootsRated.com has secured $2.5 million in a recent Series A funding round.
The outdoor media platform plans to use the investment to continue to develop its proprietary turnkey content licensing software and custom content solutions for brand and retail partners.
RootsRated.com was founded in 2012 and has 17 fulltime employees. The company provides sponsored content and subscription-based content licensing brands in the outdoor, travel and healthcare industries. Its partners include Marmot, Merrell and Outdoor Research.
Pocatello, Ida. — The annual awards program that recognizes the best in outdoor writing and publishing has announced this year’s winners of the National Outdoor Books Awards.
The National Outdoor Book Awards Foundation, Idaho State University and the Association of Outdoor Recreation and Education are all sponsors of the program.
Cortez, Colo. — Osprey Packs will be an official partner of the National Park Foundation in an effort to celebrate the National Park Service during its centennial year.
Osprey has committed a minimum pledge of $25,000 through the sale of exclusive packs to aid in the National Park Foundation’s mission to protect more than 84 million acres of national parks.
San Francisco, Calif. –JAM Collective is now the public relations agency of record for the Texas-based Igloo Products Corp.
JAM Collective’s current clients include Osprey Packs, Mountain Hardware, Icebreaker, Yakima Product, Inc. and Snow Peak. Based in San Francisco, the firm focuses on strategic planning, effective social media networking and influential product placement.
Igloo Products Corp. was founded in 1947, originating the cooler category. It offers more than 500 different products and is sold by more than 110,000 retailers around the world.
Boulder, Colo. — The Walton Family Foundation has give PeopleForBikes a $100,000 grant toward its Business Network, which organizes businesses across the country to rally behind better bicycling in the United States.
Elk Grove Village, Ill. — LCI Brands has promoted Jen Panattoni as director of business development. Panattoni has a Bachelor of Arts degree in marketing from DePaul and has 15 years of prior experience in CPG marketing and brand management.
Boulder, Colo.– SCARPA North America has hired industry veteran Josh Kerns as its sales operations manager. Kerns will be the liaison between sales, operations, and the warehouse divisions as well as oversee the customer service and direct sales teams.
Durham, N.C. — Implus LLC has purchased FuelBelt, Inc., manufacturer of hydration belts and running accessories. Seven-time Ironman World Champion participant Vinu Malik founded FuelBelt back in 1997.
FuelBelt will join Balega, TriggerPoint and Sof Sole as a FuelBelt specialty category.