Hydro Flask Appoints New VP of Sales

on . Posted in People

mike wallenfelsBend, Ore. — Hydro Flask has hired Mike Wallenfels as Vice President of Worldwide Sales, where he will be charged with leading the brand's global expansion efforts and continuing revenue growth. Prior to being hired by the water bottle brand, Wallenfels was CEO of Timbuk2, where he was head of re-organization efforts. He has also served as President of Mountain Hardwear (which he co-founded) and Montrail.

Abom Files 29th Patent Related to Goggles

on . Posted in Products and Technology

abom klair gogglesPortland, Ore. — Goggle maker Abom has filed a patent application covering goggles “with easily interchangeable lenses, that are adaptable for heating to prevent fogging,” according to the application. The brand is very open that it plans to use an aggressive patent-filing strategy to protect its intellectual property.

VF Corp Partners with Apjet on Finishing Tech

on . Posted in Products and Technology

apjet machineGreensboro, N.C. — Apjet, which makes textile finishes that don't require water or heat, is VF Corp's newest partner in the company's search for innovative technologies. Apjet was founded in 2002, but didn't start searching for commercial applications for its technology until 2008. It uses a plasma base to cure waterproofing and other chemicals to fabrics; Apjet claims that its process requires only 10 percent of the chemicals that traditional finishing techniques do.

GSI Outdoors Acquires Innate

on . Posted in Financial Reports

gsi outdoors cookwareSpokane, Wash. — GSI Outdoors has acquired Canada-based Innate. Most of Innate's food and drink storage system lines will be re-branded under GSI's product lines, except for the Travel Essentials Collection, which will remain under Innate's branding. All operations will be moved to GSI's facilities in Spokane, Wash.

Keen Announces Annual Charity Grantees

on . Posted in Causes

Muddy SneakersPortland, Ore. — Keen has announced six nonprofits who will get grant money from the company this spring. The charities, which will receive $10,000 each, support a wide range of causes under the theme of inspiring people to get outdoors.

Polartec Sponsors Red Fox Adventure Race Team

on . Posted in Marketing

red fox colorado store frontLawrence, Mass. — Polartec is sponsoring the first-ever all female team for Russian mountaineering brand Red Fox's annual adventure race. Polartec already partners with the brand to provide fabrics for its apparel. The team will also be the first American team in the race in five years. Red Fox has been making inroads into the U.S. market, opening its first store in Lyons, Colo., in 2014. It also just launched a North American website, www.redfoxna.com, this February.

Fire Damages Vaude Production Building

on . Posted in Industry Briefs

vaude fireTettnang, Germany — A fire at Vaude's company headquarters severely damaged the hiking and backpacking brand's production facilities and day care center. No one was injured and other facilities, including the logistics division and management offices, were not affected.