GU and Strava Partner to Raise Funds for Challenged Athletes

on . Posted in Causes

CAF Race. Courtesy CAF's Facebook page.On Sept. 22 Strava and GU Energy Labs announced a partnership to support the Challenged Athletes Foundation (CAF). Under the partnership the two companies will attempt to raise at least $50,000 CAF, which will help equip physically disabled athletes with adaptive sports equipment. The sports equipment will include running prosthetics and hand cycles, allowing them to take up or resume an active lifestyle.


San Francisco based brand opens second retail store

on . Posted in Retail News

AliteOutpost StoreAlite Designs, a San Francisco based outdoor brand and retailer, will open it's second store with a grand opening September 19. The new store, located at 3376 18th Street in San Francisco, offers more space than the original 'warehouse' store.

The original 'warehouse' store has 1,500 square feet dedicated to retail, manufacturing and Alite's business offices, while the new location, the 'Outpost', has 2,500 square feet for retail and includes an art gallery, cafe, and resource area.

Outdoor Startups get Ready! Round 3 of the Telluride Accelerator Program

on . Posted in Events

TVA-FacebookThe Telluride Venture Accelerator (TVA) is focussed on helping startups in a number of industries, among them outdoor manufacturing and recreation, a leg up to help them grow. Already the nonprofit has helped Hyperlite Mountain Co. grow and now it’s accepting applications for its 2015 program, which will accept up to six startups from across the U.S. and provide mentoring from February 2015 through June 2015. The organization will accept applications through Oct. 15. 

High-growth retailer Gear Co-Op hires for the future

on . Posted in Retail News

Gear Co-opGear Co-op announced September 15 that Todd Klasky will serve as the retailer's Vice President of Merchandising.

Klasky was the D6 Sports brand and product developer manager for SUP’s, surfboards, outdoor furniture, and beach cruiser bikes under the Hang Ten licensed brand. He was also a senior buyer/divisional merchandising manager at Sport Chalet for six years.

ExOfficio Brings On New General Manager

on . Posted in People

brian thompson webBrian Thompson is now the general manager of ExOfficio, where he will be responsible for building and defining the adventure travel apparel brand, and developing a comprehensive plan for the brand's global growth. In general, Thompson said ExOfficio is looking to “raise the bar on technical performance while also appealing to the style aesthetics of today's adventure traveler.”