Waterproof Breathable Textiles Market Could Hit $1.73 Billion by 2020

on . Posted in Financial Reports

goretex fabric illustrationSan Francisco, Calif. — Grand View Research, a market research firm, is predicting that the waterproof breathable textiles market will hit $1.73 billion by 2020, fueled by consumers’ growing fitness awareness and desire for high-performance apparel. Additionally, the organization predicted that membranes will emerge as the largest segment of this market within the next six years.

20-Plus Brands Launch Polartec’s Power Wool

on . Posted in Products and Technology

qor baselayer power woolLawrence, Mass. — Polartec’s mix of wool and synthetic fibers, Power Wool, has just started to hit the market. Brands QOR and Kitsbow have products already available featuring the material, and more than 20 more brands will feature the material starting this spring. They include: 66º North, Athleta, Beretta, Brooks-Range, Cabela’s, Crazy Idea, Eider, Gornik, Ibex, Mammut, Millet, Mission Workshop, Mountain Force, Roeckl, Ternua, Teton Bros, Trangoworld, Under Armour and Westcomb.

Fjallraven Names New North American Director of Marketing

on . Posted in People

joe prebichBoulder, Colo. — Joe Prebich is Fjallraven’s new director of marketing for North America. The brand has grown rapidly since entering the North American market four years ago, and Prebich will fill the newly-created role in order to support the brand’s growing consumer base. He will be responsible for creating and managing marketing initiatives and overseeing existing relationships with agency partners.

Advertising Regulators Question Sawyer Water Filter Claims

on . Posted in Marketing

sawyer hollow fiber filterNew York, N.Y. — Sawyer has been asked to discontinue certain claims for its point-of-use water filter products by the National Advertising Division (NAD), the advertising industry’s self-regulatory body administered by the Better Business Bureau. It questioned whether the brand’s claims that the cartridges for its water filters can last through one million gallons, and whether it’s the only filter on the market that removes certain bacteria and protozoa.

Stio Outfits Idaho Heli Ski Guides

on . Posted in Marketing

stio hometown down jacketSun Valley, Idaho — Stio, an outdoor apparel company launched in late 2012 in Jackson, Wyo., has outfitted the Sun Valley Heli Ski guide staff with insulators and outerwear kits for use in the field. The outfits include the Hometown Down Hooded Jacket, retailing at $295, and the Environ Jacket, retailing at $395.

AIARE Launches Safety Campaign Designed to Eliminate Avalanche Fatalities

on . Posted in Causes

Backcountry Starts Here logoDenver, Colo. — Project Zero, led by the American Institute for Avalanche Research and Education (AIARE), is launching their first targeted campaign to help reduce avalanche fatalities. The campaign, titled Backcountry Starts Here, seeks to change “perceptions of avalanche risk and backcountry behavior in young, skilled skiers and riders with immediate intentions to enter backcountry terrain,” according to Project Zero.