National Ski Patrol has turned to Adrenalin to form a new marketing platform, serving as a standard for over 600 patrols and their 26,000 members. The marketing platform represents efforts the patrol is making to unify and advance its brand.
Since its inception in 1938 the National Ski Patrol has been growing, not only as a standard of safety, but in size. Now, with members spread across the U.S. the National Ski Patrol found it imperative to define their brand with a single voice.
Adrenalina has created a new style guide that gives all the patrols simple standards to follow and make the brand even more recognizable and uniform.