Athletes
Marmot announced the acquisition of two new skiers to its 2012 Freeride Ski Team, Hadley Hammer and Jake Cohn, bringing the group of snow sport enthusiasts to a total of twelve.
Hammer, 25, is a Jackson Hole native and placed top ten in the Freeskiing World Tour Championship. She has been training at Mountain Athlete, known for its personalized athlete workouts, to get in peak physical condition for future competitions.
Cohn, also 25, is a Telluride native who now resides in Whistler, B.C. Cohn is an active philanthropist who serves as an advocate for local snow sports. He is also a Clean Air Champion and works with the National Jewish Health to demonstrate that asthma does not have to slow you down—just as he proves everyday.
Action sports brand Teton Gravity Research (TGR), has announced a select group of TGR's key athletes who will work closely with the brand on special projects. This group has been termed “La Familia” and the announcement coincides with the release of the brand's most recent lifestyle apparel collection.
Montana Fly Co. (MFC), manufacturer of high-quality flies, fly tying accessories and fishing gear has added Cody Townsend to the MFC Pro Team roster. Townsend is a professional freeskier and is also sponsored by outdoor brands Salomon Sports and Smith Optics.
The North Face athlete Cory Richards has been named Adventurer of the Year by National Geographic and is also in contention for the National Geographic Adventurer of the Year People's Choice Award.
The North Face athletes Conrad Anker, Jimmy Chin and Renan Ozturk have summitted the Shark's Fin route on the northwest face of the 20,700-foot Meru in the Garhwal Himalaya, one of the last great unclimbed features of the range.
Fila has signed a multi-year endorsement agreement with bouldering prodigy Alex Puccio as part of its commitment to expand its outdoor and minimalist category, led by the brand's Skele-Toes. She will be featured in Fila USA's summer 2011 Skele-Toes print and outdoor advertising campaigns.
Fans of the popular Discovery Channel show Man vs. Wild were recently treated to an appearance by A-List actor Jake Gyllenhaal, who was filmed in Iceland sporting 
Ueli Steck, renowned Swiss alpinist, is taking his speed style to the Himalaya. Holding impressive speed records on the Eiger, the Matterhorn and les Grandes Jorasses, Steck is now focused on bringing his light and fast, solo approach to the tallest peaks on the planet in what he dubs "Project Himalaya." On April 16, Steck summited the Tibetan giant of Shisha Pangma (8027 m and 14th highest in the world) in a mere 10.5 hours, but that's only the beginning, he says.
