2013 Outdoor Industry Awards
The Outdoor Industry Awards, presented by Outdoor USA Magazine, celebrates those companies in the outdoor industry that excel in the design and implementation of innovative marketing and communications programs.
Each year, outdoor industry companies submit their best achievements belonging to the awards categories. From this pool, the Outdoor USA Magazine editorial team votes to establish nominees in each category. A jury of outdoor specialty retailers then votes to determine the winners.
The 2013 Outdoor Industry Awards Categories are:
Best Consumer Print Campaign
Any print ad that has run or is running in a consumer publication this year
Best Trade Print Campaign
Any print ad that has run or is running in a trade publication this year
Best PR Campaign
Any initiative done in partnership with a PR Agency
Best Digital Campaign
Any viral marketing, social media, online advertising, mobile, etc.
Best Cause Campaign
Any project contributing to a charitable cause
Best Action Photo
Best still image of an athlete in action
Best In-store Display
Any in-store promotional material such as displays, posters, dealer boards, shop-in-shops, etc.
Best Retail Co-marketing Program
Any program developed with an outdoor specialty retailer to engage its customers with a brand(s)
Best Product Packaging
Any material or design concept used to package an outdoor product
Each brand may make a submission to one or more categories—but no more than one submission per category.
Maximum File Upload Size: 10Mbyte
Submission period: October 15-November 30
Voting period: December 1-December 31
Award Presentation: Outdoor Retailer Winter Market ’14 in Salt Lake City, Utah