ASWO Sets Up Fund for Late Salomon USA Sales Director

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Bill NicollAmer Sports Winter and Outdoor Americas (ASWO) has set up a benefit fund to assist the family of former Salomon USA Sales Director Bill Nicoll who passed away February 1st following complications from a heart attack. Nicoll was 53.

Contributions to the fund will go to help cover the Nicolls' youngest son's college tuition and the family's unexpected expenses. Donations can be made to via wire or traditional mail through the Bank of Utah.

Jimmy Lewis SUP Board Nets Big Profit for Everglades Foundation

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Jimmy Lewis SUPA Jimmy Lewis shaped SUP board was auctioned for a record $27,500 at the annual gala of the Everglades Foundation in Palm Beach. The board was given to the auction by Jimmy Lewis and the owners of Jupiter Paddleboarding, John and Bari Denney.

The auction package included the 10'6 Jimmy Lewis Cruise Control SUP, a Kanaha Paddle, a Jimmy Lewis board bag and an everglades eco-tour and paddle session with Jupiter Paddleboarding. Bids were cast by raising a glow stick in the audience. While the proud new owner of the SUP board is unknown, gala attendees included Kelly Slater, Jack Nicklaus and Dave Mathews.

Dynafit Supports Snow Leopard Trust with Freeriders' Efforts

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Dynafit is working to protect snow leopards, the animal the brand sports in its logo. Between February 18 and May 5 freeriders in Germany, France, Italy, Norway, Austria, Sweden and Switzerland are encouraged to climb. For every meter climbed by each participant Dynafit will pay one euro cent to the Snow Leopard Trust to prevent the animal's potential extinction. Register at

Gear to Grow Launches Ambassador Program at Appalachian State

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Gear to Grow has selected Appalachian State University for the launch of a student ambassador pilot program. The non-profit will use the ambassadors to generate awareness on campus through a special project of their choice. They will also locate new beneficiaries to receive gear or apparel donations from Gear to Grow and foster relationships with local retailers to generate those donations.

Volcom Collaborates with Protect Our Winters

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Volcom LogoProtect Our Winters (POW) and Volcom have combined efforts to create a POW branded line of men's and women's performance outerwear. The line is available now, online at the POW website and at Volcom retail outlets. Proceeds from the merchandise will go to support POW.

POW unites wintersport enthusiasts toward the common goal of reducing climate change and has over 30,000 supporters globally.

The collaboration line will include a men's Hydro Full-Zip Hooded Sweatshirt, men’s beanie, a women’s 1/4 Zip Hooded Pullover and Women’s Technical Crew.

Horny Toad Supports Telluride AIDS Benefit

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Horny Toad LogoHorny Toad has announced its support of the Telluride AIDs Benefit (TAB) through two partnerships. Until December 27 Horny Toad will donate 20 percent of its profits from online sales using the promotional code ““DOGOODTAB”. In addition, two percent of all net web sales will also go to the nonprofit organization.

Tahoe Vertical Challenge to Benefit Sierra Avalanche Center

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Tahoe Backcountry Vertical ChallengeAlpenglow Sports has launched their 2011 Lake Tahoe Backcountry Vertical Challenge. The Challenge is the first ever free, community-wide fundraising initiative to benefit the Sierra Avalanche Center. Alpenglow has challenged the Tahoe backcountry community to reach a cumulative goal of 15 million feet of human-powered uphill travel.

The event began in November and runs through April 30, 2012. If Tahoe backcountry enthusiasts are able to reach the 15 million foot mark Alpenglow Sports will make a $3000 donation to the Sierra Avalanche Center.

Podium prizes will also be awarded for the top three men and women, as well as the best camera edit of the event. Skiers or riders that register data will be eligible for a free bi-monthly raffle. Sponsors include: Black Diamond, Scarpa, G3, Marmot, Suunto, Clif Bar, Smith Optics, Rotefella and Honey Stinger.

Register and record data at:

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