Gear to Grow Launches Ambassador Program at Appalachian State

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Gear to Grow has selected Appalachian State University for the launch of a student ambassador pilot program. The non-profit will use the ambassadors to generate awareness on campus through a special project of their choice. They will also locate new beneficiaries to receive gear or apparel donations from Gear to Grow and foster relationships with local retailers to generate those donations.

Volcom Collaborates with Protect Our Winters

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Volcom LogoProtect Our Winters (POW) and Volcom have combined efforts to create a POW branded line of men's and women's performance outerwear. The line is available now, online at the POW website and at Volcom retail outlets. Proceeds from the merchandise will go to support POW.

POW unites wintersport enthusiasts toward the common goal of reducing climate change and has over 30,000 supporters globally.

The collaboration line will include a men's Hydro Full-Zip Hooded Sweatshirt, men’s beanie, a women’s 1/4 Zip Hooded Pullover and Women’s Technical Crew.

Horny Toad Supports Telluride AIDS Benefit

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Horny Toad LogoHorny Toad has announced its support of the Telluride AIDs Benefit (TAB) through two partnerships. Until December 27 Horny Toad will donate 20 percent of its profits from online sales using the promotional code ““DOGOODTAB”. In addition, two percent of all net web sales will also go to the nonprofit organization.

Tahoe Vertical Challenge to Benefit Sierra Avalanche Center

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Tahoe Backcountry Vertical ChallengeAlpenglow Sports has launched their 2011 Lake Tahoe Backcountry Vertical Challenge. The Challenge is the first ever free, community-wide fundraising initiative to benefit the Sierra Avalanche Center. Alpenglow has challenged the Tahoe backcountry community to reach a cumulative goal of 15 million feet of human-powered uphill travel.

The event began in November and runs through April 30, 2012. If Tahoe backcountry enthusiasts are able to reach the 15 million foot mark Alpenglow Sports will make a $3000 donation to the Sierra Avalanche Center.

Podium prizes will also be awarded for the top three men and women, as well as the best camera edit of the event. Skiers or riders that register data will be eligible for a free bi-monthly raffle. Sponsors include: Black Diamond, Scarpa, G3, Marmot, Suunto, Clif Bar, Smith Optics, Rotefella and Honey Stinger.

Register and record data at: tahoevertical.com

Custom Pet Polar Bottles Support a Good Cause

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Polar Bottle PetsPolar Bottle has launched a promotion to support the Humane Society of Boulder Valley in Boulder, Colorado while providing customers with a unique product. Until December 22nd customers can order one-of-a-kind bottles emblazoned with photos of their pets.

The North Face Distributes Second Round of Explore Fund Grants

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TNFThe North Face has awarded the second round of Explore Fund grants for 2011. By the numbers this cycle, The North Face granted over $125,000 to 51 projects reaching more than 30,000 children across the nation. Since the Explore Fund began in 2010 the program has provided more than half a million dollars in grants to organizations that get youth outdoors.

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