PrimaLoft to Present The North Face Fall 2012 Speaker Series

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primaloftPrimaLoft announced its sponsorship of the Fall 2012 The North Face Speaker Series beginning in Chicago in early September and wrapping up in Los Angeles in November. The tour will visit 25 venues in the United States and Canada, and looks to shed light on adventure sports and outdoor athletic lifestyles.

The speakers include eight athletes from The North Face team: ski mountaineer Hilaree O’Neill, extreme skier Ingrid Backstrom, alpinist Conrad Anker, ultra-runner Diane Van Deren, alpinist and photographers Jimmy Chin and Cory Richards, rock climber Emily Harrington and rock climber and filmmaker Renan Ozturk.

Find out more about the series here

Capitol Christmas Tree Will Be Harvested From the White River National Forest

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Denver, CO – For the upcoming holiday season, the Capitol Christmas Tree will be harvested from the Blanco Ranger District of the White River National Forest near Meeker, Colorado. It will then be giftwrapped and trucked over 3,000 miles to the nation’s capitol on a custom-decorated Mack Pinnacle model truck with former U.S. Senator Ben Nighthorse Campbell behind the wheel.

Blue Ridge Marathon Announces Foot Levelers as Title Sponsor

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foot levelersThe Blue Ridge Marathon in Roanoke, VA announced that Foot Levelers has signed on as the new title sponsor of the event. Through at least 2015, the race with more elevation change than any other on-road marathon in the United States will be known as the Foot Levelers Blue Ridge Marathon.

Foot Levelers is the maker of orthotics designed to stabilize and balance the feet while reducing pain and enhancing performance.

Zuke’s National ‘Fuel the Love’ Tour Hits the Road

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zukesZuke’s, makers of the all-natural performance pet treats, kicked off its first-ever Fuel the Love Tour, celebrating active lifestyles inspired by canine companionship.

Beginning in late August, the three-month long tour will be stopping at dog-friendly events across the Western United States with samples and activities for dogs and their owners.

Salomon Partners With REI for Trail Running Tour in Urban Areas

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Salomon Salomon USA has partnered with REI to bring the Salomon Trail Tour to urban areas around the United States in September. REI is set to host a 14-stop trail running and seminar opportunity. The event will include evening seminars on Thursday and/or Friday with presentations by Salomon’s staff and REI Footwear Specialists. Participants will learn about the accessibility of trails in the area and tips on everything trail running.

Rebecca Rusch and Alban Lakata Win 2012 Leadville Trail 100 MTB

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leadvilleRebecca Rusch and Alban Lakata traversed more than 100 miles of Colorado Rockies terrain and endured elevations as high as 12,424 feet to be crowned champions as this year’s Leadville Trail 100 MTB. This year’s ultra-distance mountain bike rice attracted nearly 2,000 riders from 50 states and 35 counties to Leadville, Colorado.

Cordura Outfits Expedition Across the Arctic

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Practice row on Lake MichiganWichita, KS – With Cordura’s sponsorship a four-man crew will attempt the first unsupported non-stop row across the Arctic Ocean. Cordura’s sponsorship will outfit the crew in gear from Kokatat, Eddie Bauer and Sea to Summit, as well as support their boat’s electronic systems.

Bergans Returns to OR Summer

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Bergans of NorwayWith their return to OR this summer, Bergans of Norway continues its expansion into the North American market that began in January of this year. The North American operation is being led by Patry Loomis who has successfully launched Lowe Alpine Systems into Asia and Europe, and Deuter of Germany into North America. Bergan’s expanded Spring/Summer 2013 line will include backpacks, jackets, tents and canoes.

The North Face and REI Team Up to Get Kids Outdoors

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the north faceThe North Face has partnered with REI for an eleven-city Role Models Speaker Series geared towards giving parents the advice and inspiration they need to get outside and be active with their kids. Athlete parents from TheNorth Face will travel to select North Face and REI stores this summer to share their personal experiences, challenges, and tips with parents looking to spend more time outdoors with their children.

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