Olukai Hosts Ho'alaule'a Celebration

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Olukai hosted their Ho'olaule'a in early May, a celebration of paddle and the island lifestyle. Three hundred paddlers and hundreds of spectators took in the Maliko downwind run on Maui's North Shore. The highlight of the weekend, the SUP race took place over an eight-mile stretch with clear skies, some trade winds and surf.

June 2nd Marks 2012 National Trails Day

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American Hiking SocietyOn June 2, 2012, thousands of outdoor enthusiasts across all 50 states, Washington, D.C., and Puerto Rico will take part in the 20th annual National Trails Day, hosted by the American Hiking Society (AHS) and the Boy Scouts of America (BSA).

AHS and BSA have joined forces for this event to promote trail stewardship and youth outdoor engagement.

Coleman and National Wildlife Federation to Support Great American Backyard Campout

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Coleman has partnered with the National Wildlife Federation to become a national sponsor of the Great American Backyard Campout taking place on June 23rd. The Campout is part of the National Wildlife Federation's “Be Out There” movement, designed to inspire parents and children to spend time in the outdoors.

Gramicci-branded Subaru Outbacks Make the Rounds

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GramicciAgoura Hills, CA – Two Gramicci-branded Subaru Outbacks are making rounds to a number of outdoor competitions, festivals and other events in 2012. The growing list of events includes the USA Climbing Sport Southwest Climbing Competition in Los Angeles (May 12), the Outdoor Retailer Summer Market trade show in Salt Lake City (August 2-5) and the Outside Lands Music Festival in San Francisco (August 10-12).

K2 Sports Partners with Verde PR and Consulting

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K2 SportsSeattle, WA – K2 Sports has partnered with Verde PR and Consulting to bring broad market exposure to the company and its international portfolio of 16 brands.

Verde PR has previously managed public relations for Madshus skis, Atlas and Tubbs snowshoes both K2 Sport brands.

“Verde’s proven track record in the active outdoor sports industries and its diverse offerings in traditional public relations, social media and paid media makes it an ideal partner for the full portfolio of K2 Sport brands,” says president and CEO Anthony DeRocco.

K2 Sport’s brands include K2 Skis, K2 Snowboards, K2 Skate, 5150, Morrow, Ride, Line, Full Tilt, Atlas, Tubbs, Madshus and Zoot.

Subaru “Work Play Love” Tour Brings New Impreza and Fresh Air Therapy to Companies Across America

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subaruSubaru of America, Inc. began its new “Work Play Love” Tour—the brainchild of Subaru by North, the brand communications agency based in Portland—by bringing the new 2012 Impreza and fresh air therapy breaks to companies that are known for having a positive work-play balance.

Subaru, along with active lifestyle partners such as KEEN Footwear, Yakima and Trek, will make more than 50 stops at companies across the country, bringing outdoor games, a DIY trail mix station, a photo booth, product demonstrations and giveaways.

Upcoming OR Winter Market Changes Dates

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OR has made plans to adjust the dates of next year's Winter Market show, bumping the dates forward one day. The Winter Show will kick-off with the All Mountain Demo on Tuesday, January 22 and the show closing will be on Saturday, January 26.

The rationale for changing the dates is to allow retailers to return back to their shops for a portion of the weekend, according to Kenji Haroutunian, vice president at Nielsen and OR show director. In order to accommodate such a large show the length of the event was kept the same.

Lodging already secured through OR for the show will be automatically updated to fit these new dates.

Backwoods Adventures Announces Antarctica Expedition

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Backwoods Expedition to AntarcticaAustin, TX – To celebrate the 40th anniversary of Backwoods Inc., Backwoods Adventures has announced plans for an upcoming expedition to Antarctica that will take place February 15-27, 2013.

The expedition package includes airfare, a night in Ushuaia the world’s southernmost city, meals and guide fees. In addition participants will enjoy four days kayaking with a naturalist guide, one night field camping, and 11 days cruising aboard the M/V Plancius.

Travelers will navigate a mountainous and glacial landscape and have the opportunity to witness gentoo and chinstrap penguins, weddell and crabeater seals and perhaps even humpback and minke whales.

Backwoods Adventures is now accepting reservations. For more information or to book a reservation, visit the Backwoods website's Expedition to Antarctica page.

Teva Mountain Games Adds Competitive Slacklining to Lineup

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Teva Mountain GamesThis year, the Teva Mountain Games will add competitive slacklining to its diverse event lineup. The festival will last from May 31st to June 3rd, with competitive slackliners coming together in Vail for the Gibbon Games International Slackline Competition from June 1st to the 3rd.

Slacklining is the act of balancing along a narrow, flexible piece of webbing tensioned between two anchor points, usually trees. With its origins in the climbing world, slacklining combines balance, strength, agility and acrobatics. Slacklining is used as a cross trainer, activity with friends and now, a competitive sport.

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