The North Face and REI Team Up to Get Kids Outdoors

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the north faceThe North Face has partnered with REI for an eleven-city Role Models Speaker Series geared towards giving parents the advice and inspiration they need to get outside and be active with their kids. Athlete parents from TheNorth Face will travel to select North Face and REI stores this summer to share their personal experiences, challenges, and tips with parents looking to spend more time outdoors with their children.

Grassroots Outdoor Alliance, Patagonia and Aron Ralston to Raise Funds for SUWA

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SUWAAron Ralston, the famed adventurer from the film 127 Hours, will make an appearance in Utah during the 2012 Grassroots Outdoor Alliance Show this June.

On June 13th at 7:30 p.m., Ralston will recount his experiences during a special presentation with an autograph session to follow, and on the 14th at 8 p.m., a screening of the Oscar-nominated movie will be held at Peery's Egyptian Theater in Ogden.

Clif Bar Celebrates 20th Anniversary and LEED Platinum Certification

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Clifbar HeadquartersEmeryville, CA – Coinciding with their 20th anniversary, Clif Bar’s Emeryville, CA headquarters has received the prestigious LEED Platinum Certification for sustainability.

“It’s an important milestone in our journey towards sustainability,” said Kit Crawford, Clif Bar and Company’s co-CEO. “The space we’ve created captures out company’s values, inspires our people and is kind to the planet.”

Olukai Hosts Ho'alaule'a Celebration

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Olukai hosted their Ho'olaule'a in early May, a celebration of paddle and the island lifestyle. Three hundred paddlers and hundreds of spectators took in the Maliko downwind run on Maui's North Shore. The highlight of the weekend, the SUP race took place over an eight-mile stretch with clear skies, some trade winds and surf.

June 2nd Marks 2012 National Trails Day

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American Hiking SocietyOn June 2, 2012, thousands of outdoor enthusiasts across all 50 states, Washington, D.C., and Puerto Rico will take part in the 20th annual National Trails Day, hosted by the American Hiking Society (AHS) and the Boy Scouts of America (BSA).

AHS and BSA have joined forces for this event to promote trail stewardship and youth outdoor engagement.

Coleman and National Wildlife Federation to Support Great American Backyard Campout

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Coleman has partnered with the National Wildlife Federation to become a national sponsor of the Great American Backyard Campout taking place on June 23rd. The Campout is part of the National Wildlife Federation's “Be Out There” movement, designed to inspire parents and children to spend time in the outdoors.

Gramicci-branded Subaru Outbacks Make the Rounds

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GramicciAgoura Hills, CA – Two Gramicci-branded Subaru Outbacks are making rounds to a number of outdoor competitions, festivals and other events in 2012. The growing list of events includes the USA Climbing Sport Southwest Climbing Competition in Los Angeles (May 12), the Outdoor Retailer Summer Market trade show in Salt Lake City (August 2-5) and the Outside Lands Music Festival in San Francisco (August 10-12).

K2 Sports Partners with Verde PR and Consulting

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K2 SportsSeattle, WA – K2 Sports has partnered with Verde PR and Consulting to bring broad market exposure to the company and its international portfolio of 16 brands.

Verde PR has previously managed public relations for Madshus skis, Atlas and Tubbs snowshoes both K2 Sport brands.

“Verde’s proven track record in the active outdoor sports industries and its diverse offerings in traditional public relations, social media and paid media makes it an ideal partner for the full portfolio of K2 Sport brands,” says president and CEO Anthony DeRocco.

K2 Sport’s brands include K2 Skis, K2 Snowboards, K2 Skate, 5150, Morrow, Ride, Line, Full Tilt, Atlas, Tubbs, Madshus and Zoot.

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