Gerber Gets on the Road With Hello Trouble Tour

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Gerber's Black BoarPortland, OR – Gerber’s Hello Trouble Tour kicked off this month in the brand’s hometown of Portland, Oregon to bring custom brand experiences to select retail partners across the U.S.

The tour features a battle-ready quad-four van called the Black Boar that will deliver social media enabled brand ambassadors to chronicle the journey via Facebook, Twitter and Instagram.

Outdoor Retailer Show Dates Shift Through 2014

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Outdoor RetailerSan Juan Capistrano, CA – Outdoor Retailer show organizers have moved show dates to run Wednesday through Saturday, with the demo event preceding it on Tuesday, effective Winter Market 2013 through Summer Market 2014.

The change was made in response to feedback from the outdoor marketplace and aims to improve the way hotel rooms are allocated through Travel Planners, the event’s new official housing partner.

Winter Market 2013 housing is open for the January event. Summer Market 2013 through 2014 are currently being reworked and reservation details will be available at a later date. Summer Market 2013 housing opens sometime in late November. For more details on booking Summer Market 2013 housing, visit

Roanoke Named Best Mountain Town

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Blue Ridge Outdoors MagazineRoanoke, VA – Roanoke, VA beat out Asheville, NC; Morgantown, WV; Charlottesville, VA and others to be named Best Mountain Town in Blue Ridge Outdoors Magazine’s November edition.

More than 85,000 votes were cast by readers in the annual vote for the top outdoors locations in the Blue Ridge region, which comprises nine states. Best Mid-size Mountain Town went to Roanoke while Best Small Mountain town went to Hot Springs, NC and Best Outdoor City to Chattanooga, TN.

Read the full article online here.

Fly Fishing Expands Presence at Outdoor Retailer Summer Market 2013

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Outdoor Summer MarketSan Juan Capistrano, CA – Outdoor Retailer Summer Market and Open Air Demo 2013 will see an increase in fly fishing market representation. In response to growing interest and demand from the industry, a variety of new fly fishing focused exhibit areas, venues and programs will be featured at the event in Salt Lake City in August.

The Conservation Alliance Breakfast to Feature Speaker Cheryl Strayed

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Cheryl StrayedBend, OR – The Conservation Alliance Breakfast at the upcoming 2013 Outdoor Retailer Winter Market will feature speaker Cheryl Strayed, author of the #1 New York Times bestselling memoir, Wild. The breakfast will be on January 24, from 7:00-8:50 A.M. at The Marriott in Salt Lake City, and will be open to the public.

The Conservation Alliance will also feature a review of the grants the organization gave out during Summer 2012, as well as the successes the funding has helped achieve. For more information, see this document.

Swatch Freeride World Tour by The North Face Unifies Freeride, Freeskiing and Snowboarding World Tours

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Swatch Freeride World Tour by The North Face 2013Lausanne, Switzerland/Salt Lake City, UT – The 2013 Swatch Freeride World Tour by The North Face will unify riders and champions across the globe from last winter’s Swatch Freeride World Tour, Freeskiing World Tour and The North Face Masters of Snowboarding. With the new unified calendar and partnership with ABS as the tour’s official air bag system, the tour will kick off on January 7, 2013 at Revelstoke, Canada. Watch the tour teaser trailer below.

PaddleExpo Shows Growth in Global Attendance

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Nuremberg, Germany – Formerly known as “Kanumesse,” the PaddleExpo international paddlesports trade show held its tenth annual event in September with international representation growing to 86 percent of exhibitor attendance. Overall attendance also grew to 1,464 attendees, four percent more than in 2011.

Exhibitors from the United States accounted for the largest percentage of international exhibitors at 25 percent, followed by the United Kingdom with 15 percent.

Many newer exhibitors came representing the growing stand-up paddle category, which made its third appearance at the event as a show-within-a-show called “SUP Expo.” Kayak fishing boats and inflatables of all kinds also represent a growing segment at the show.

Teva and Warren Miller Entertainment Team Up

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Lifty CollectionThe launch of Teva’s new Lifty Collection of winter boots kicks off in tandem with Warren Miller Entertainment’s October 19 premiere and North American tour of their 63rd annual feature film, Flow State.

The Chair 5 for men and the Jordanelle for women from the new collection will be given away to winners at the premiere events. Film guests are also invited to upload personal event photos to Instagram where Teva will pick a winning photo from each night to award a free pair of Chair 5 or Jordanelle boots.

Magellan Partners with Peter Potterfield to Promote Hiking Book

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classic hikes of north americaMagellan has partnered with adventure author and photographer Peter Potterfield for a photo slideshow tour at REI stores across the country where he will present the images from his new book, Classic Hikes of North America. Potterfield will also discuss need-to-know information for hikers and the Magellan Explorist Outdoor GPS receiver. The free presentations will take place from October to December.

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