Outdoor USA Magazine

Poron Cushioning has announced its sponsorship of the Reach the Beach Relay on May 18-19 in Massachusetts and September 14-15 in New Hampshire.

Olukai hosted their Ho'olaule'a in early May, a celebration of paddle and the island lifestyle. Three hundred paddlers and hundreds of spectators took in the Maliko downwind run on Maui's North Shore. The highlight of the weekend, the SUP race took place over an eight-mile stretch with clear skies, some trade winds and surf.

G-Form has extended its portfolio of protective athletic and electronic gear to include a line of protective apparel.

Consisting of the Sternum Shirt, Crash Shorts and Protective Compression Shirt, the apparel collection features Reactive Protection Technology (RPT), a composite of PORON XRD material and G-Form’s proprietary technology.

The flexible RPT pads stiffen upon contact and absorb over 90% of impact forces, according to G-Form’s research.

On June 2, 2012, thousands of outdoor enthusiasts across all 50 states, Washington, D.C., and Puerto Rico will take part in the 20^th annual National Trails Day, hosted by the American Hiking Society (AHS) and the Boy Scouts of America (BSA).

AHS and BSA have joined forces for this event to promote trail stewardship and youth outdoor engagement.

Birki's footwear has added Bill Taylor as vice president of sales and marketing. In his new role Taylor will be charged with developing programs to strengthen brand positioning with existing customers, and drive growth in new channels

Birki's manufactures sandals, clogs and slip-ons for men, women and children. Taylor will use his prior experience in footwear to drive the brand, he was previously president and CEO at Sanita, a Danish clog maker.

Coleman has partnered with the National Wildlife Federation to become a national sponsor of the Great American Backyard Campout taking place on June 23^rd. The Campout is part of the National Wildlife Federation's “Be Out There” movement, designed to inspire parents and children to spend time in the outdoors.

Bikes Belong, a U.S. bicycle industry organization dedicated to spreading bike advocacy, has named Tim Bock as senior marketing manager.

Missoula, MT – The Adventure Cycling Association is celebrating National Bike Month by kicking off the Build it. Bike it. Be a Part of It. campaign. It will be the association’s 3^rd annual fundraising campaign for the U.S. Bicycle Route System. It plans to raise $50,000 by the end of May.

Agoura Hills, CA – Two Gramicci-branded Subaru Outbacks are making rounds to a number of outdoor competitions, festivals and other events in 2012. The growing list of events includes the USA Climbing Sport Southwest Climbing Competition in Los Angeles (May 12), the Outdoor Retailer Summer Market trade show in Salt Lake City (August 2-5) and the Outside Lands Music Festival in San Francisco (August 10-12).