Redram has added Darren Glassman as Global General Manager. Redram was created in 2010 by Icebreaker as an everyday Merino wool thermal underwear brand. Glassman will have direct oversight of all Redram manufacturing, operations, sales and marketing activities. He will also serve as the link between the Portland-based product development and the global sales force.
Glassman has been with Icebreaker since September 2008 when he acted as Global General Manager of Stocks and Accessories. According to Glassman, Redram will give Icebreaker the chance to reach an entirely new market of active consumers by providing them an access point into Merino wear.
Beyond Merino wool Glassman enjoys ice hockey, off the grid travel and microbreweries. He graduated with a Bachelors of Arts from Colgate University and Masters in Business Administration from the Stern School of Business at New York University.