Gu Energy has inked a deal with female endurance cyclist, Rebecca Rusch to act as her nutrition sponsor. Rusch, 43, is an all-around athlete, competing in mountain bike racing, cross country skiing, orienteering and rafting.
Mountain biking is the Idaho native's dominant sport. In August 2011, Rusch won her third straight Leadville Trail 100 Mountain Bike Race, besting her own record time. In 2010 Rusch was crowned the Master's World Champion in cross country mountain biking.
Gu will look to harness Rusch's abilities as she helps drive research and the team attempts to design effective nutrition solutions for endurance athletes.