With the introduction of its second generation soy-based Poron ReSource Cushioning, the Rogers Corporation is launching the Taking Steps Towards a Greener Footprint campaign that will run through the 2011 Outdoor Retailer Winter Market trade show. The campaign encourages eco-minded individuals to post tips, tricks and 'green dreams' on the Poron blog (blog.poroncushioning.com), fostering an educational conversation in which participants learn from one another’s experiences.
Updates will be posted on Facebook and Twitter, and the team at Rogers Corp will be selecting a few contributors during its “Green Steps” launch party (held Saturday, Jan. 22 from 4–6 p.m at booth #40184) to win prizes ranging from The North Face footwear made with Poron Cushioning to an Apple iPad!
Additionally, Outdoor Retailer attendees are invited to stop by the Rogers booth to add green ideas directly to the conversation via its ‘Green Footprint’ kiosk.
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