McNett has added M Essentials to its family of dive and water sports focused brands. McNett's group already includes Gear Aid care and repair, Outgo in-field personal care and Aquamira water treatment.
M Essentials has an established base in the industry and wide appeal as a water sports brand, according to Davide Wiggs, marketing vice president for McNett.
One of the most unique assets of M Essentials will be their easy-to-follow, color tabbed packaging system. The packaging will help make choosing the appropriate product easier, grouping categories such as maintenance, repair and cleaning with different color coding.